IBM Opened a new studio in London back in February, one of their many emerging design centres. The studio will employ around 40 Designers, working in a space designed by Architect Fraser Brown MacKenna. IBM Design Director Karel Vredenburg states
“ the new London studio will cover all design touch-points and be more focused on creativity and design than engineering”
IBM see this as the way forward for developing new products and services and judging by their amount of design centres and Designers, they are taking this externally seriously. It will be interesting to watch their design centres grow.