Some interesting advice for early stage start-ups from the guys over at moving brands. Branding particularly in the start-up world is seen as something to do or tick off later down the development cycle of a start-up. I feel that branding needs to run parallel with the development of the start-up. It gives them the benefit of understanding who they are and what they stand for. Branding is about communicating what is most important to a brand, and what you need at the early stage for investment is good clear communication. For your product or service to appeal and fit into the daily lives of your consumers / end-users you first need to understand what they value and also have a grasp of your own values. This can only be done with early stage branding.