The English Premier League recently revealed the new visual identity for the 2016 /2017 season, a step away from the sponsorship of Barclays. My first impressions were good, I mean it is a nice clean identity. But one thing caught my eye, the descender of the ‘P’ and the ascender of the ‘L’ just feels a little awkward. Design Studio turn out some great work, and with time we will get use to it. I suppose there are elements of typography that will always create these awkward moments.
When I think back to the London 2012 Olympic visual identity I remember how divisive is was, but the role out and implementation of it was fantastic.
I hope it is the same for the PL visual identity.