The importance of branding guidelines for your business

Have you ever received a set of broachers back from the Printer only for your heart to skip a beat because they were just not what you asked for? You thought that what you had articulated to the guy or girl in the print shop was enough to get the branded broachers that you were after. This is a scenario that happens often where time and money are wasted because the Designer in the print shop had no reference to work from, nothing to spark inspiration, no visual identity to work from. 

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Tesla, changing the way sola panels look!

Solar Roof complements your home’s architecture while turning sunlight into electricity. With an integrated Powerwall battery, energy collected during the day is stored and made available any time, effectively turning your home into a personal utility. Glass solar tiles are so durable they are warrantied for the lifetime of your house, or infinity, whichever comes first

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Does the beautiful game have a beautiful logo

Established in 1992, the Premier League is, not to be redundant, the premier English professional league. As a corporation, it is owned by its own 20 member clubs that act as shareholders and gives them the ability to negotiate their own broadcast licensing and sponsorship deals independent of the Football Association, which is the governing body of association football in England.

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Greg OsborneComment
Loughbourgh University logo disaster

Loughborough University has temporarily halted the rollout of its new identity as a result of a petition set up to revoke the logo.

The new logo was developed with the aim of bringing the branding and visual collateral of the university – which has not been changed since 1996 – up-to-date, says Emma Leech, director of marketing and advancement at the institution.

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