Posts in Service Design
Why Irish Politicians need design.

The design of campaign posters is important, but in the grand scheme of what the elections represent, the importance is quite small. What I have noticed over my time living in Ireland for over 20 years is the lack of design in the creation of policies.  Now what I mean by design is the User Centre approach to problem solving. So for example if we are creating a policy are we as Politicians involving the user in the creation of these policies? 

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Using design and branding to help Teachers do what they do best.

There are many parts to a brands identity and it is something that is evolving all the time. Brand identities have to exist in many places. Most of what you see of the brand identity is visual, above the surface. What underpins or exist below the surface is the service itself. How the school is run day today.

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