A logo mark is probably the first visual element a customer will see, so it’s crucial to make a good first impression. It's these first impressions that are vital to any business or organisation. If you were to stop and take a look around you, you would probably see multiple logos in your field of view. It might be the Apple or Samsung logos on your phone or the Nike logo on your clothes. All of the logos mentioned are simple and work across multiple areas. I think it's only when you have to get a logo designed for your business or organisation that you can then see the importance of good logo design.
In the case of a start-up, you may only get a limited amount of time to impress a Venture Capitalist, so good design in all its manifestations is crucial in these moments. Our brains will form an impression of a company based on its visual elements such as the logo. The simpler in form the logo is, the easier it is to remember and keep consistent across print and web media. So if you're ready to create a lovely logo mark for your business or start-up or breath new life into your current logo, then I'd love to hear from you.
Below is a short video of how important logos are to a business.