BRAND CREATION WORKSHOP
WHATS IT ALL ABOUT
Hello and welcome to this first of a kind Branding Workshop for Small businesses.
Effective branding creates an emotional connection between you and your customers. As humans, most of our decisions are based on an emotion.What we see, touch, and feel, has a huge bearing on what we buy, and how we interact with a brand / business, large or small. If a business uses branding consistently, it can improve brand loyalty and the bottom line.
SO WHAT DOES ALL THIS MEAN FOR YOUR BUSINESS
Research in the UK, conducted by the UK Design council, established that for every £1 businesses, small or large spent on design they could expect back £20 in increased revenue and £4 in increased profits.
Good design= good business.
If you have time take a look at this interesting video below from the UK design council:
The Value of Design to Business
KEY CONTENT OF WORKSHOP
- UX Design
- Print production
- Colour Theory
- Graphic Design
- Logo Design
- Web design
- Service Design
- Brand definition
This workshop is designed for an interactive experience, where you will interact with the workshop facilitator, little old me:) and other participants.
WHO SHOULD ATTEND
If you are an Entrepreneur, craft business, tech Start-up, business owner, or if you are starting a cake business from your Grannies kitchen, come along :)
- Generate your brand purpose
- Form a user persona / customer profile
- Draft a customer journey map
- Draft you brand values (guiding principles)
WHAT YOU CAN BRING
- Your laptop (not a requirement)
- Pen or pencil
- Any printed material you have for your business, or anything you are working on, bring it
along, don't be shy :)