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BRAND IDENTITIES

Ok, so you are looking for a change, maybe it’s a refresh of your old identity or your starting from scratch; well change is good, and you’ve come to the right place to help you make that change.
I believe that a change can give a business a new sense of purpose and open up new markets for your products and services.  

A brand identity consists of all the visual and non-visual elements of a brand. What do you mean by visual and non-visual I hear you say? If you think about your own identity, you wear a certain type of clothing, walk and talk a certain way and may like a particular colour. These are all parts of your personal identity. Think about your family history, and some of the little customs that you may have. All these are elements that make up your identity and culture.

We can imagine will work closely with you to create a unique identity that you will be able to use for all your branding needs. And you’ll look really cool too.
There’s a short video here to help with explaining what brand identity is and also some of the examples of brand identity at work.
I promise it's really short!

 

If your ready start a project, like right now, then pop
your details into the form below.
Looking forward to hearing from you

 
 
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WEB DESIGN 

A well designed experience on your website can work wonders for a business. A site is more than often the first interaction that a person will have with your brand. We can imagine will create a Squarespace website that is easy to use with lovely simple interactions that reflect your brand's personality. Part of the web design process is informing the client about design, particularly web design. This is done to give you a basic understanding of the key elements of web design. What you receive is a well-designed responsive site that reflects what is best about your brand. I’m looking forward to working with you.

I’ve put together a short introduction just to give you a brief overview of the web design process. I promise it’s a good watch! 

 
 
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LOGO DESIGN 

A logo mark is probably the first visual element a customer will see, so it’s crucial to make a good first impression. It's these first impressions that are vital to any business or organisation. If you were to stop and take a look around you, you would probably see multiple logos in your field of view. It might be the Apple or Samsung logos on your phone or the Nike logo on your clothes. All of the logos mentioned are simple and work across multiple areas. I think it's only when you have to get a logo designed for your business or organisation that you can then see the importance of good logo design.

In the case of a start-up, you may only get a limited amount of time to impress a Venture Capitalist, so good design in all its manifestations is crucial in these moments. Our brains will form an impression of a company based on its visual elements such as the logo. The simpler in form the logo is, the easier it is to remember and keep consistent across print and web media. So if you're ready to create a lovely logo mark for your business or start-up or breath new life into your current logo, then I'd love to hear from you. 

Below is a short video of how important logos are to a business. 

 
 
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SERVICE DESIGN

Welcome to the Service Design section of the site. What is Service Design I hear you say? There are many definitions of what Service Design is, but how I define it is "The application of design process to improve the customer experience of businesses and organisations. All businesses or organisations have a service; from a Butcher to Baker or your local Estate agent. All have users or customers.
All of them take part in or use the service,
of which there is a start, a middle and an end.

As we both know customers are the lifeblood of any business. Wouldn’t it be great to get a bird's eye view of your business and your customers journey to buying and using your products and services? If you have for example a high street shop, small changes to the shopping experience inside the shop can make a huge difference. You may be able to bring some of your business processes online. This could give you and your staff time to create new products and services.

I have created a short introduction video to give you a sense of what Service Design is. 

 

If your eager to improve your customer experience right away then fill in the form below and we’ll start creating that great experience.  

 
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BRAND CONSULTANCY

Sometimes it's great to just have a chat with a Brand Consultant about your brand. The Brand Consultant service from We can imagine can help you outline areas for improvement within your business. You may not need to create a new brand identity for your business. Each project is different and what is involved in each project can vary. You might just need to make some adjustments to your current brand identity.

If you have a current brand identity that you feel is just not resonating with your customers, staff or you, then We can imagine can work with you to provide a branding audit. An audit will look at all the elements of your brand identity such as stationary, website, interior and exterior signage and give you a breakdown and recommendation for areas of improvement.
 

I have a lovely short video below which is an introduction to the Brand Consultancy service. Looking forward to having a chat with you :)

 
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Coming soon!

BRANDING & DESIGN WORKSHOP

Effective branding creates an emotional connection between you and your customers. As humans, most of our decisions are based on an emotion. What we see, touch, and feel, has a huge bearing on what we buy, and how we interact with a brand/businesses, large or small. If a business uses branding consistently, it can improve brand loyalty and the bottom line. 

The content of the workshop covers these subjects:

·       UX Design 

·       Print Production

·       Colour Theory 

·       Graphic Design

·       Logo Design 

·       Layout 

·       Web Design 

·       Service Design 

·       Brand Definition 

·       Branding 

·       Packaging

Don’t be daunted by the subjects I promise that you will only ever be getting the basics of each subject. You’ll  get just enough information to take back to your business to make some effective changes and create wonderful experiences in your business. 

Check out the short introductory video to give you a flavour of the workshop. You’ll also find out what free stuff I’m giving away. 

 

Join We can imagine newsletter at the bottom of the page for updates on the release date for The Branding & Design Workshop. There is also a free gift for you, a PDF on "What to have in your Branding Guidelines". 

 

 

Create that great experience! 

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The We can imagine newsletter will be sent out on a monthly basis giving you some handy tips on how design and branding can help to create great and meaningful experiences for your users and customers. They'll also be updates on all the creative things happening at We can imagine.