Just seen this video from Invison which gives a quick peek at their new documentary Design Disruption.

IBM Opened a new studio in London back in February, one of their many emerging design centres. The studio will employ around 40 Designers. There will be more of a focus on design thinking then engineering. 

Some interesting advice for early stage start-ups from the guys over at moving brands. Branding particularly in the start-up world is seen as something to do or tick off later down the development cycle of a start-up.

Using design thinking and service design tools, the groups had to profile their user and the customer journey, and then go out onto the street and interview the customers and also the staff working in the coffee shops

The founders have a good sense of the benefits of a well thought out customer experience, and how to use design to create that emotional connection.

What is key to this is creating the environments that foster this type of thinking. This type of thinking has to come from the inside out; championed by CEO/ Manager, staff and all stake holders.