Loughborough University has temporarily halted the rollout of its new identity as a result of a petition set up to revoke the logo.

The new logo was developed with the aim of bringing the branding and visual collateral of the university – which has not been changed since 1996 – up-to-date, says Emma Leech, director of marketing and advancement at the institution.

The identity was created by Paula Scher and her team at Pentagram.  As with most identity projects of this size, the research was extensive, and spread across many teams and departments. 

The founders have a good sense of the benefits of a well thought out customer experience, and how to use design to create that emotional connection.

GF Smith are master craftsman, producing some wonderful pieces of work.

There is no doubting the man's contribution to modern Graphic design, but can our great design mines keep producing standout identities?

Maybe one day you might have people queuing for two days outside one of your shops for one of your products

What is key to this is creating the environments that foster this type of thinking. This type of thinking has to come from the inside out; championed by CEO/ Manager, staff and all stake holders.

ust think of this scenario, you take the option of getting your logo from one of hundreds of cheap logo website; your business is doing well, you have built up a strong customer base over a number of years.

Airbnb revealed their new logo, and I most say my first impression was that it seemed well implement aesthetically pleasing. The marque is a significant improvement on the original. And to be honest I quite like the end user interaction regarding the logo. The amount of research conducted by the Design studio was huge.

Ever thought of designing your life ? well Stanford Professors Bill Burnett and Dave Evans giving people the tools to do just that. Their book "Designing your life" (on my to read list) gives readers the tools and methods.